Over the three day event, I filmed as much of the tournament as possible and put together short videos at the end of each day. On Facebook, these videos reached over 55,000 people and were viewed by 14,225 students with 1503 interactions (Likes, comments, shares etc). The response was astounding and caused a surge in page likes from 250 to around 550. The aftermovie, released on Facebook a couple weeks after the events, was also well received - reaching 57,833 people and being viewed 30,190 times with 1637 interactions.
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